Attention to details

Looking at the finer details of objects provides a new perspective and appreciation of their design, colour, texture and form. Here’s a few images that have inspired me.

 

Beautiful grids

” Once a grid is invented it may bend, crumble or shatter, but its organising principle never disappears” Hannah, H Higgins, The Grid Book.

The grid creates an underlying structure that is used in art, graphic design, structural design, architectural design, typography, packaging, websites, maps and databases. Grids are all around us; they can be organic, man-made, natural, distorted, 2D, 3D, simple and complex. Some designers now see the grid as a conservative organisational principle, however the beauty that emanates from its use cannot be denied.

By thinking creatively, educators can build many different learning experiences using the grid as a theme.

Here are a few images to illustrate the diversity, complexity and beauty that can be evoked from grids. 

edouard.decastro.name

Victor Vasarely
edouard.decastro.name

Varvara Stepanova-1920s

Varvara Stepanova-1920s

studiotwentysix2.com

Tom Davie | Grid Posters
studiotwentysix2.com

tommasosartori.com

Tommaso Sartori
tommasosartori.com

mimimatelot.blogspot.ca

Winter Sinking Strokes: Modern architecture of Tokyo
mimimatelot.blogspot.ca

by safa pirshiri

Light of Hope, Sheykh Lotf Allah Mosque
by safa pirshiri

apostrophe9.tumblr.com

Shadows
apostrophe9.tumblr.com

fastcodesign.com

RYUJI NAKAMURA, CORNFIELD: paper and glue.
fastcodesign.com

pineapple skin

Pineapple skin

origamitessellations.com

origamitessellations.com

imachination.net

Mosque of Herat, Afghanistan
imachination.net

extrendy.com

Morrocan Trade Bank by Norman Foster
extrendy.com

artistictile.com

artistictile.com

its-the-little-things-that-count.tumblr.com

its-the-little-things-that-count.tumblr.com

kokoromoi.com

kokoromoi.com

detail from ceiling of the main mosque in Rajah Bazaar

Detail from ceiling of the main mosque in Rajah Bazaar

UK-based studio random international

Interactive light installation
UK-based studio, Random International

moredesignplease.com

Indian hand-drawn patterns
moredesignplease.com

skysignal.tumblr.com

Hikikomori
skysignal.tumblr.com

tumblr.com

#floorstract #deco #interiors
tumblr.com

designspiration.net

designspiration.net

University of Oxford HAWKINS\BROWN

University of Oxford HAWKINS\BROWN

flickr.com

Bamboo
flickr.com

landscapelifescape.tumblr.com

Badshahi Mosque – Lahore – Pakistan
landscapelifescape.tumblr.com

mimimatelot.blogspot.ca

Winter Sinking Strokes: Modern architecture of Tokyo #architecture
mimimatelot.blogspot.ca

valscrapbook.tumblr.com

Alhambra
valscrapbook.tumblr.com

retaildesignblog.net

Alexander ceramic tile │Giles Miller Studio
retaildesignblog.net

alwayssparkle.tumblr.com

Al-Rifa’i Mosque Window
alwayssparkle.tumblr.com

thombeau.blogspot.com

Aerial views of the Dutch landscape by Gerco de Ruijter.
thombeau.blogspot.com

elemenop.tumblr.com

orange
elemenop.tumblr.com

ropegoogle.com

rope
google.com

socialbliss.com

browndresswithwhitedots.tumblr.com

browndresswithwhitedots.tumblr.com

Safavieh rugs paro gridsafavieh.com

Safavieh rugs paro grid
safavieh.com

All above images via

What’s in a brief?

I’ve just been reading a blog by Krishna http://nairkrishna.wordpress.com and am impressed with this statement that appears on it:

“We see what we expect to see. What we know, or think we know, influences us so strongly that we
 are often blind to change, to new 
views and new opportunities. This 
is true in all aspects of life.

The challenge is to see and learn
 everything around us with fresh eyes.”

I love it!

I’ve been thinking about the way I interact with clients who find it hard to articulate what they want when it comes to a visual design brief. Don’t get me wrong, I think it’s great that they don’t have a literal concept in mind – no designer wants to be ‘the pencil’ for someone else’s visual concept, but I do need a brief to help me meet their expectations. However, I also want enough latitude so I can provide concepts that allow the client to “see and learn with fresh eyes”.

I have a wonderful client who willingly embraces the opportunity to see and learn with fresh eyes and who trusts me with total creative freedom. Her briefs are usually something like this:

Client: “I want some images to work as inspiration for some yet to be developed courses that will be aimed at people of different ages, experience and background”

What a wonderfully ‘open’ brief, but I need to get a narrower perspective. I don’t want to set any pre-conceived notions so I try to get more information by asking the client to describe her big-picture thoughts through abstract terms such as emotions, colours, style, relationships and metaphors; eg “if this project could be described as an animal what sort would it be?” “what colours do you spontaneously think of when you think about this project”,  “give me 10 key words that immediately come to mind when you think about this project”, “what’s the main effect and outcome you want”, “what don’t you want” (usually clients are quite clear about this one).

My client really appreciates this approach and from it has evolved a really good working relationship.

Here are some images that I created for such a project. These images were used to inspire creative course titles and content in the early development stages of a learning program, and were then used in a successful marketing campaign for that program.

Revealing the inner self

Revealing the inner self © Bev Puckridge

Fisher in the ocean of opportunity

Fisher in the ocean of opportunity © Bev Puckridge

The voyage of dreams © Bev Puckridge

The voyage of dreams © Bev Puckridge

Flightpath  © Bev Puckridge

Flightpath © Bev Puckridge